Preparation for the Holiday Collection at Mad is in full swing. The team boss ladies have just returned from Los Angeles after 4 full days of shopping til they dropped. As we are all getting excited for a new launch, we wanted to let you in behind the scenes on what this trip looks like!
It all starts before take-off; researching online and browsing fasion magazines to scope out the new season's top trends and what looks they want to pin point and bring to us here at home. Looking for trends that work for local Winnipeg and Mad clients everywhere!
Once they touch down in L.A, the intensity that is shopping for a full day in 34 degree heat begins. Armed with endless Starbucks iced coffee, a backpack full of granola bars and decked out in the cutest possible sneakers.
Building the collection starts with our favourite brands. We see what trends they're loving and start to pull a wide variety of items to set the tone for the whole collection. As things are coming together, we start to hunt for pieces that are missing. Filling in those spaces with special items that really stand out!
When shopping for the whole collection all at once, you always have to keep the big picture in mind. Everything should stay balanced and cohesive, making it easy for our lovely clients to build outfits themselves. We try to keep a good ratio of tops to bottoms, a selection of dresses, variety in styles, prints, textures and colours.
And that's a wrap! All the clothes are packed up and on their way! We are so excited to announce the debut of this beautiful collection. Holiday Launch 2017 will take place in store November 9 from 4pm-9pm! Stay tuned to our instagram for more sneak peeks!
Join us for bubbly and everything that glitters for the most beautiful time of year!
| 09.11.2017 |