Euro Summer Aesthetic; Trends for Summer 2024

Picture this: the hot Italian sun shining down on your shoulders, an aperol spritz in hand, and a dinner reservation awaiting you on a drenched patio with your closest friends. Now, envision this feeling translated into your wardrobe. The European summer edit that we have curated is one that will be sure to have you dreaming of booking that flight and packing your bags!

a group of friends standing and laughing in front of a pool

Euro summer edit

The Euro summer trend that is taking the fashion world by storm combines simple silhouettes, effortless elegance, and classic styles to create the ideal summer wardrobe. It strives for comfort and style through light materials and flowy appearances which are ideal for when you're heading out on your afternoon cafe crawls or your sunset soirée on the beach!

the colour palette

The colour palette of the Euro Summer collection is one that feels reminiscent of soft sandy beaches, warm blue skies, and mossy greenery. Neutrals truly encompass the Euro summer trend. Crisp white cottons, neutral vanilla linens, and earthy green crochets are filling a stunning little nook in the shop that is making us dream of being whisked away on a flight! 

the fabrics

Linen and crochet are timeless wardrobe staples that make their revival year after year for the warmer months. Both materials offer an elegant and elevated look, while still being practical by keeping you cool and comfortable in the summer heat.

We’re seeing crochet this year in so many different facets of fashion; whether in accessories such as bags, statement pieces like dresses, and wardrobe staples such as lightweight knits. Crochet adds a layer of intricacy to an outfit while timeless silhouettes stay consistent. 

Linen is a classic fabric that truly epitomizes the Euro summer trend. The casual yet elevated nature of the fabric allows for it to be dressed up or down and take you from day to night. 

a woman bringing out a tray of food to her friends

What we love about this collection is just how versatile and timeless these pieces truly are. If you are looking to fill any of your capsule wardrobe needs, come take a peek inside the shop! We’re sure you'll find some incredible pieces that will be staples for your wardrobe this season. 

We can't wait to style you for your summer dinner parties, your wine tasting trips with the girls, your evening poolside chats with an icy drink in hand, or wherever your summer plans may take you! This collection truly is one of our favourites that we have curated thus far and we are so excited for you to come and shop it with us!