
Our Brand
At MAD, we believe that great style is about confidence, self-expression, and feeling your absolute best. We curate collections that balance timeless elegance with modern trends, always with our clients in mind.
Our mission is simple: to help you find pieces that feel effortless, empowering, and uniquely YOU.
Our Store
We would like to respectfully acknowledge that we operate on the traditional territory of Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene Peoples, and on the homeland of the Métis Nation.
Nestled on Academy Road in Winnipeg, our boutique is a destination for women who appreciate refined style with a modern edge. Here, you’ll find the latest trends, wardrobe staples, and standout pieces - along with a team of stylists ready to help you put it all together.


The Mad Collection
After years of curating collections, we knew something was missing—so we created it ourselves. The MAD Collection was born from a desire to design pieces that are as timeless as they are wearable, blending effortless sophistication with modern femininity.