fifteen years, together

Fifteen years ago, I launched Mad About Style, not entirely sure where the journey would take me. Armed with a strong passion for the industry and a desire to curate collections that resonated with our clients, building a brand was never my main goal. Creating a space where I could help people feel confident and authentically themselves through clothing was always my driving force.

Our foundation is built on authenticity. Since opening the doors in 2010, my mission has been to create a space where you feel like you're shopping in your best friend's closet through thoughtful, intentional styling and relationships.

From the beginning, Mad About Style has, first and foremost, been a women’s clothing boutique, with new branches developing over the years—our in-house designed collection, MAD Collection, pop-ups across Canada, and fashion inspiration. The one thing that holds it all together is the shared vision for authentic style and connection. Every chapter of our story has been led by passion, creativity, and an immense desire to bring timeless style to you.

To our community—whether you’ve been with us from day one or have recently joined our journey—we are eternally grateful. We are celebrating this monumental milestone because of your continuous love and unwavering support.

I hope you’ll continue on this journey with us. I can’t wait for you to see what’s to come!

Here’s to the next 15 years!

At a glance

2010

Mad About Style opened its door on March 20th, 2010

2010

Hosting our first fashion show in the parking lot of 538 Academy Road

2011

What started as a recap of the best dressed at the golden globes, turned into a weekly fashion Friday Segment

2012

2012 marked the first of many styled photo shoots

2014

2014 marked the first website for our online shop

2016

In 2016 we blew out the wall to the space next door and expanded our footprint

2018

2018 was the launch of brunch with our community. Hosting fellow entrepreneurs and clients to strengthen our community and network

2018

The team enlisted in a photography course and then set out to shoot all our content in house. February 2018 was our first photoshoot on our own

2019

2019 taking the shop out of province to be face to face with our community in Calgary

2020

2020 we launched our first MAD Collection. A collection designed and manufactured in house

2021

2021 we built out our new warehouse. This space is home to our ecommerce photo shoots and future collections

2022

2022 A milestone moment for our team to have Jillian Harris wearing our own in house collection in an exclusive print

2023

2023 marked a monumental moment for our company as we were included in the Fall 2023 Jilly Box. Producing over 20,000 units of our Grace Midi

2024

2024 we set up for our first pop up in Toronto to take part in Academy in the City

2025

Here's to many more years together

sit down
with Nicola

15 Year’s Portfolio