Trend Report: The Coastal Aesthetic
We have certainly seen trends throughout the summer months that resemble this coastal aesthetic, whether it was the "old money" trend, "fisherman core", "sardine girl summer", or "coastal grandmother". All of which resemble each other in certain ways but do have their own flares. We leaned into these trends and took exactly what each of us needed to achieve our own version of the coastal aesthetic.
We based a lot of our curated summer collections off of this aesthetic and we have have had so much fun with it. So, we're here to give you our tips on how to achieve this effortless vibe in your summer wardrobe.
The effortlessness of it all
A key element of this aesthetic is its effortless appeal. From the relaxed silhouettes to the soft, muted tones, everything about it feels calm and unforced.
It evokes the feeling of a warm summer evening sitting outside with a drink in hand as the sun slowly sets over a quiet lake. There's a freshness in the air, and the fabrics feel light and comfortable against the skin.
Bringing this feeling into your wardrobe creates a sense of ease. Pieces that are simple to style, naturally cohesive, and inviting.
Our Top tips
Start with a Neutral Base: Build your look around soft shades like cream, crisp white, and light-wash denim for a fresh, coastal feel.
Add Nautical Touches: Introduce elements like navy accents, classic stripes, and subtle beach-inspired details to nod to seaside style.
Play with Texture: Layer in chunky knits, breezy linen, and woven materials to add warmth and dimension.
Accessorize with Tan Leather: A saddle-tan belt, bag, or sandal brings a natural, earthy contrast that ties the look together.
Keep It Effortless: Choose relaxed fits—think flowy dresses, wide-leg trousers, and oversized shirts.
Whatever coast you find yourself on...
We love taking inspiration from places all over the world. From coast to coast, we find beauty in every corner, salt-washed shorelines, sun-drenched towns, and the effortless elegance of everyday moments. These influences shape how we dress from breezy layers, natural textures, and a palette that mirrors the sea, sand, and sky.
We urge you to do the same on your travels!
