We would like to respectfully acknowledge that we operate on the traditional and unceded territory of the Anishinaabe, Cree, Oji-Cree, Dakota, Dene peoples and the homeland of the Metis nation.
Our boutique is located in the charming neighbourhood of River Heights on Academy Road in Winnipeg, but you'll find our styles on women everywhere thanks to our online store.
Our bright shop is always filled with new arrivals and a friendly team who cannot wait to help style you from head to toe. Whether you're searching for a single piece for a special event or need help refreshing your entire wardrobe, we want to be your first stop.
Our buying team thoughtfully selects each piece to create collections with a mix of new trends, feminine styles, and classic wardrobe staples.
We’re constantly working to help you find amazing pieces that will help you feel like the best, most authentic version of yourself. The Mad Team strives to get to know you and how we can help you express your personal style through your wardrobe. We are here to connect and give you the “Mad Experience” in the shop or from afar. Send us a message to get the conversation started!
The Mad Collection
After 10 years of buying and curating collections we wanted to create something for ourselves that we knew our clients would love and would fill in some gaps in the industry. On our 10th anniversary we launched our very own in-house designed MAD Collection. Our goal with each collection is to create pieces that you continually reach for in your closet and that make you feel beautiful.
To be your go-to online boutique for inspiration, connection and styling through all of life's big and small moments.
Get in touch
We'd love to connect with you.