About Us

Mission Statement: 

To help clients find amazing items of clothing that allow them to feel they are the best, most authentic version of themselves. The Mad Team strives to get to know each Mad client and how they want to feel or how they want to express themselves with the way they dress.

Vision Statement:

To become a nationally trusted brand that you seek out before any other for inspiration, connection and styling of all life's moments.

About Us!

We would like to respectfully acknowledge that we operate on the traditional and unceded territory of the Anishinaabe, Cree, Oji-Cree, Dakota, Dene peoples and the homeland of the Metis nation.

Our boutique is located in the charming neighbourhood of River Heights on Academy Road in Winnipeg, but you'll find our styles on women everywhere thanks to our online store.

Our bright shop is always filled with new arrivals and a friendly team who cannot wait to help style you from head to toe. Whether you're searching for a single piece for a special event or need help refreshing your entire wardrobe, we want to be your first stop.

Our buying team thoughtfully curates each collection with a mix of new trends, feminine styles, and classic wardrobe staples. But our favourite part is seeing how our clients style their pieces, and make it their own. We are here to connect and give you the “Mad Experience” in the shop or from afar. Send us a message to get the conversation started!

Core Values:


Mad About Style strives to create a sense of community through building relationships and helping our clients to feel confident, empowered, supported and celebrated. Since day one we have said, “We want you to feel like you are shopping in your best friend’s closet.” We foster genuine relationships with our Mad clients based on trust, honesty and kindness.


Since 2010, relationships with our clients have been the foundation of our business. Building lasting relationships requires authenticity. When working with the Mad Team, clients and collaborators can trust that we are genuine and transparent. We share honest feedback in the fitting room and the stories of how our projects come to life. Whether being open about our shortcomings, what we are striving for, or not taking ourselves too seriously; we try to do it in an authentic way.


We strive to create a bright, positive environment, in both the atmosphere of our boutique and through the content we create online, that inspires and reflects our range of clients.


No matter what we are diving into, we want to bring a positive attitude! Whether dealing with one another or our clients, we strive to interact with kindness and encouragement, lifting up those around us. In business and in life there are always bad days and it is easy for them to overwhelm and discourage. When faced with obstacles we try to hit pause and come back with a positive perspective.